YouTube Premium family plan price increases 28% to $22.99 per month in the US

Followers of YouTube Premium Family Plan will have to pay an additional $5 for their subscription after the video streaming platform raised monthly fees by 28% to $22.99.

Youtube made the announcement in an email to Family Level subscribers in the United States. The change took effect immediately for new subscribers, while existing customers received 30 days notice.

The email to subscribers said:

We created YouTube Premium to provide an uninterrupted YouTube experience, so you can get closer to the videos, creators, and music artists you love. To continue to provide quality service and features, we will increase the price of your Premium family plan from $17.99/month to $22.99/month.

This change will take place on your next billing cycle beginning November 21, 2022. To check your account status and billing information, go to your Settings > Purchases & Subscriptions page. All members have the option to pause or cancel at any time here.

Reports say similar price changes are underway in other markets like Canada where prices have been increased to CAD$22.99 ($16.82) from CAD$17.99, and in the UK where prices have been increased to £19.99 ($22.64) per month from £17.99.

With YouTube Premium, subscribers can watch videos on YouTube ad-free and download videos and playlists to their mobile device for offline viewing.

Paid subscribers can also continue to play videos on their mobile devices while using other apps or when the screen is off, which is ideal for users who stream music on YouTube.

They can also have access at youtube music Premium and listen to music on Google Home or Chromecast Audio.

For the YouTube Premium family plan, users can share a subscription with up to five other family members who live at the same residential address.

The plan requires a primary account holder to act as a family manager. Other family members can use their own Google Account to access a shared YouTube paid subscription. Family groups share access to YouTube Premium, YouTube Music Premium, and other Google services.

Spotify’s Family Levelwhere up to six family members can access Premium Account features, costs $15.99 per month in the US.

For Apple Musicthe family plan costs $19.95 per month.

More than a month ago, YouTube’s global head of music, Lyor Cohen, said the company aims to overtake Spotify as the music rights industry’s largest partner by 2025.

“That’s why YouTube monetizes all music formats (short and long videos, audio tracks, Live, etc.), on all platforms (computer, tablet, mobile and TV), in more than 100 countries. And time overall viewership of music content on YouTube across desktop, tablet, mobile, and TV continues to grow year over year,” Cohen said in a September blog post.

Customers can express their grievances regarding the YouTube Premium Family Plan price change in a dedicated feedback page that Google created.

The company explicitly stated that “you will not receive a response” to your comments, “but we are monitoring all comments and your opinions will be heard.”The music industry around the world

Edward N. Arrington