Peerless-AV Acquires ADF Visual Display Products

AV technology pioneer Peerless-AV® announced the acquisition of ADF Visual Display Products™ of Southern California. Specializing in the complex construction of dvLEDs, ADF has designed and manufactured some of the most significant, visually stunning and challenging dvLED deployments of the past decade.

Acting as the discrete OEM design and manufacturing partner for two of the industry’s best-known dvLED infrastructure companies, ADF has set the standard of excellence in the category.

“Our dvLED business exploded almost overnight. We started partnering with ADF on projects where our capacity just didn’t allow us to do it in-house,” said John Potts, CEO of Peerless-AV. “After seeing the quality of the ADF product, both for us and for another big name in the industry, we realized they were the logical addition to our business to facilitate our dynamic growth.”

Some of the most high-profile projects featuring ADF’s engineering and manufacturing expertise include a dvLED video wall at a Las Vegas sportsbook. The video wall measures 140 W x 12 H (4,166 sq. ft.) with a total of 1680 dvLED displays, configured as a flat-to-the-wall in a 90-degree concave curve in a flat-to-the-wall, as well as a tapered lobby array of 73 x 5, where the displays are trapezoidal. ADF’s newest custom dvLED design feat for Peerless-AV is a 183 x 5 (288 ft x 8.86 ft), 915 cabinet, 313.26 degree cylinder, fully floating system mounted on the wall of a building university in Morocco.

“Peerless-AV has long been the go-to provider as an infrastructure and accessory partner to the best in the business, managing complex and competitive environments. We look forward to expanding our internal capabilities to become a more agile and holistic partner for all dvLED infrastructure needs,” said Nick Belcore, executive vice president of Peerless-AV. ”

Lou Mannick, a prominent AV industry innovator and founder of ADF is actively at the forefront of developing the foundations for dvLED displays. “The booming dvLED market offers complex new opportunities as next-generation dvLED cabinets evolve into a lighter and more flexible chassis. Lou believes that where we once positioned cabinets, we urgently need to focus on the new pixel positioning paradigm. This ties in with ADF becoming Peerless AV as we turn the page and begin the next chapter by covering building surfaces with brilliant dvLED pixels,” said Edward Warner, CEO of ADF.

About Peerless AV

For over 80 years, passion and innovation have continued to drive Peerless-AV forward. We pride ourselves on designing and manufacturing the highest quality products, including outdoor displays and televisions, dvLED and LCD video wall systems, complete integrated kiosks, professional carts and stands, and more. Whether it’s a large-scale global deployment or a high-volume custom project, Peerless-AV develops meaningful relationships and provides world-class service. Partnering with Peerless-AV, you trust an award-winning team of experts to support your business every step of the way.


Edward N. Arrington